I love combining creativity with a deep analysis of details.
That’s why I love my job experiences: I’ve learned to adapt the art of communicating to the detailed information of analytics.
The years spent in managing contents with a user-centered approach allowed me to work with a different approach on web analytics.
With a strong analytical look at the existing situation, with curiosity, and a bit of fantasy, I’m strongly commited today on UX Analytics: finding a better experience for the users, supported by figures of analytics. And - of course - always focused on Conversion Rate Optimization.